drgecko

Dive into the amazing world of genomics with the Geckiest reptile in science.

The National Institute of Genomic Medicine (INMEGEN) invites you to know Dr. Gecko, and learn about cells, DNA, genomic medicine, and much more.

Download on the App Store Get on Google play

Features

  • Explore Dr. Gecko's lab and discover Telesforo's DNA Library.
  • Learn DNA's missions by playing multiple minigames.
  • Save genocoins in order to discover every variation of Epigenio and Evelina's offsrpings.

Challenge

The National Institute of Genomic Medicine (INMEGEN) required a communication strategy in order to reach a young audience, primarily in middle and high school, about their work and its importance to society.

This was made a priority due to the site’s large volume of traffic and online sales.

Proposal

An educational video game was created, in which the player explored different stages that taught the theory behind the human genome.

Among each stage the player could engage in minigames in order to put their knowledge to test and reinforce what they had learned.

  • Concept
  • Narrative
  • Visual Style

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